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Azure is a young designer sportswear brand that embodies retro aesthetics in various shades of blue and gold, encompasses oriental prints and cultures, and embraces oversized silhouettes in androgynous fashion. Azure is featured in comfortable fabrics in superior quality with fine details which renders the wearer unique experience that evokes appreciation towards intricacy as well as inclusiveness.


Azure Group

Azure Group

Azure Group

Azure Group
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Print Inspiration

Technical Flats Inspiration

Coat Silhouette Inspiration

Print Inspiration
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Color Inspiration

Fabric Inspiration

Brand Inspiration

Color Inspiration
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Silhouette Trend

Color Trend

Motif & Print Trend

Silhouette Trend
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Customer Profile

Survey Data (continued)

Target Market Board

Customer Profile
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Competitor Analysis 1: Kenzo

Competitor Analysis 2: OC

Competitor Analysis 1: Kenzo
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Ensemble 1

Ensemble 1 Tech Flats

Ensemble 5 Tech Flats

Ensemble 1
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